Publishing Principles

Nermine Mansour: Food Writer & Founder of Chez Nermine/Photo credit: Emma Hawary
Nermine Mansour: Food Writer & Founder of Chez Nermine/Photo credit: Emma Hawary

At Chez Nermine food blog, we are passionate about sharing the rich culinary heritage of Egypt and the stories that accompany each dish. Our editorial approach is rooted in authenticity, inclusivity, and a deep respect for the traditions and cultures that have shaped Egyptian cuisine over generations. Here’s a closer look at what we write about, who we write for, and why we are committed to bringing these stories to life.

1. What We Write About

At the heart of Chez Nermine is the belief that food is more than just sustenance—it’s a connection to our history, our families, and our cultural identities. Our content focuses on:

  • Authentic Egyptian Recipes: We share classic Egyptian dishes that have been passed down through generations, along with modern interpretations that reflect today’s global influences. Each recipe is carefully tested, with step-by-step instructions designed for both novice and experienced cooks.
  • Cultural Stories: Every dish has a story, and we bring these stories to life through personal anecdotes, historical insights, and cultural context. From the communal spirit of baking Feteer Al Malak to the weekly ritual of eating Koshari in Cairo, we explore how food is intertwined with Egyptian life and celebrations.
  • Tips and Techniques: Whether it’s sourcing authentic ingredients, mastering traditional cooking methods, or exploring new kitchen hacks, we provide practical tips that help our readers confidently cook Egyptian food at home.
  • Celebrating Heritage: Our blog doesn’t just focus on recipes—it also honors the cultural significance behind each dish. We highlight religious celebrations, family traditions, and regional differences, providing a full cultural experience through food.

2. Who We Write For

Chez Nermine is for anyone who loves food and is curious about Egyptian cuisine and culture. Our readers come from all walks of life, and we strive to make our content accessible to a diverse audience:

  • Home Cooks: From beginners looking to try their hand at traditional Egyptian dishes to experienced cooks seeking to perfect their techniques, our recipes are designed to cater to all skill levels.
  • Egyptian Diaspora: For Egyptians living abroad, food is often a way to stay connected to home. We provide those in the diaspora with easy-to-follow recipes that bring a taste of Egypt to their kitchens, allowing them to reconnect with their roots.
  • Cultural Enthusiasts: Those interested in Middle Eastern and North African culture will find a treasure trove of stories and insights about Egypt’s rich culinary heritage.
  • Families: Many of our recipes are family-friendly and designed to be enjoyed together. We offer tips on how to involve children in the kitchen, creating fun and memorable experiences around cooking.

3. Why We Write

The purpose behind Chez Nermine goes beyond simply sharing recipes—it’s about fostering a sense of belonging, preserving heritage, and building a bridge between cultures. Our mission is driven by:

  • Preserving Tradition: Egyptian cuisine is a reflection of centuries of history, tradition, and faith. By documenting these recipes and stories, we aim to preserve our culinary heritage for future generations, ensuring that these flavors and customs endure.
  • Cultural Diplomacy: Food has the power to transcend borders and bring people together. As an Egyptian-American, I have learned that sharing the rich flavors of my homeland helps foster understanding and appreciation of Egyptian culture around the world. Chez Nermine serves as a platform for this kind of cultural diplomacy, bridging the gap between East and West.
  • Creating a Sense of Home: For many, especially those far from home, cooking traditional dishes can provide a sense of comfort and connection. Chez Nermine is a space where readers can find that sense of home through familiar flavors and shared stories.
  • Inspiring Joy and Connection: Cooking is about more than just following a recipe—it’s about the joy of creating something , the satisfaction of sharing it with loved ones, and the memories that are made around the table. We write to inspire that joy, helping readers create meaningful connections through food.

4. Commitment to Quality and Integrity

At Chez Nermine food blog, we are dedicated to maintaining the highest standards of editorial integrity:

  • Recipe Accuracy: We throughly test our recipes to ensure that they work in real kitchens with easily accessible ingredients. We document every step to make sure that our instructions are clear and reliable.
  • Respect for Tradition: While we sometimes modernize or adapt recipes, we always do so with a deep respect for the traditional roots of each dish. We are committed to preserving the authenticity of Egyptian cuisine while also embracing creativity.
  • Transparency: We are transparent about any collaborations, sponsored content, or partnerships on our blog. We only recommend products and brands that we trust and believe in, ensuring that our readers receive honest and unbiased content.

By following these editorial principles, Chez Nermine food blog remains a trusted source of authentic Egyptian recipes and cultural stories. We are proud to serve a community of readers who share our passion for food, family, and tradition, and we are excited to continue growing and evolving alongside you.

Thank you for being part of our journey!